Corporate Social Responsibility (CSR) & Media Relations Manager
2012-11-09
515
| 行业 |
机械•重工 |
职位 |
机械•重工 |
| 招聘部门 |
|
招聘人数 |
1人 |
| 工作地区 |
上海 |
工作性质 |
不限 |
| 性别要求 |
男士 |
婚姻要求 |
不限 |
| 学历要求 |
本科 |
工作经验 |
10年以上 |
| 年龄要求 |
30-45岁 |
待遇水平 |
14-20万元/年 |
| 更新日期 |
2012-11-09 |
有效期至 |
长期有效 |
职位描述
职位： 企业社会责任及媒体关系经理
汇报对象：企业公关总监
工作地点：上海/常州
职责：
企业社会责任
？ 通过策划、管理、实施企业社会责任工作，获取利益相关方对企业的信任和支持，树立企业可持续发展的公众品牌和良好企业公民的公众形象
？ 积极评估、开发、联络国际主流的公益和非政府组织，通过合作推动太阳能在全球政府、公众中的认知、获取支持
？ 与工会、人力资源部协作，通过不断完善和丰富公司志愿者活动的形式、内容和国际化，增强员工在企业社会责任活动中的参与度，提升归属感
？ 与环境、健康、安全部门合作，共同提升公司可持续发展报告
？ 协助企业公关总监处理其他相关事务
媒体关系
？ 建立和维护与国内外主流媒体的关系，为公司发展提供良好的舆论环境
？ 收集和整理公司月度亮点信息，通过各个信息发布渠道适时适度进行传播
？ 协助起草和管理新闻稿及其发布，制作媒体发布月度简报
？ 协助管理公司高层接受媒体访问
？ 负责媒体对公司总部的参观接待工作
？ 管理媒体监控工作，对可能发生的媒体危机进行预见和提出管理方案
？ 管理和完成媒体活动
？ 管理公关服务公司的媒体服务
？ 开发和完善互动式对外传播渠道，使公司对外发布的信息更加及时的到达全球各个目标受众群体
素质要求
？ 5年以上在跨国综合性企业的相关部门或者国际公益、非政府组织的工作经验，职业目标明确
？ 具备国际视野，执行力优秀
？ 有敏锐的新闻感觉和专业的采编能力
？ 英语汉语优秀
？ 有创意，善于学习
？ 团队合作能力、以及沟通能力突出
？ 能够适应经常出差
评估指标
？ 业绩
？ 同行业全球企业社会责任对标情况
？ 企业社会责任品牌活动对提升企业在利益相关群体中的形象的效果，以及媒体报道结果
？ 同行业全球媒体话语份额对标情况
？ 媒体发布对提升企业在利益相关群体中的形象的效果
？ 预算的计划和管理情况
？ 领导力
？ 超越公司边界整合资源领导实施合作项目的能力
？ 与其他内外部同事合作共事的能力
？ 合规
？ 确保一切业务活动严格合规
？ 直接合作机构的业务活动合规
Job title: Corporate Social Responsibility (CSR) & Media Relations Manager
Report to: Corporate Communications Director
Location: Shanghai/Changzhou
Key responsibilities:
CSR:?
? Winning the trust of the stakeholders and establishing the company image as a sustained player and a responsible corporate citizen globally through a well planned and executed CSR activity system.
? Assess, develop and collaborate with mainstream NGO and charity organizations worldwide, to promote solar to the governments and public vai collaborative CSR activities, and hence win support for the further growth of Trina Solar.
? Cooperate with Trade Union and HR to constantly improve the company volunteer activities, involving the active participation in CSR activities among the employees, helping enhance employee engagement
? Work together with EHS to improve the company Sustainability Report
? To support Corporate Communications Director in other relevant work and projects.
Media Relations
? Establish and maintain a good relationship with domestic and international mainstream media, to create a favorable environment for the development of the company
? Collect and organize the company highlight information, and distribute with the information channels properly
? Draft and manage the publication of press releases, and compose monthly media clippings
? Facilitate senior management in media interviews
? Manage media visits
? Manage media monitoring and media crisis
? Manage and execute media events
? Develop and optimize interactive media solutions, making sure the company key messages reach global audiences timely
Qualifications
? At least 3 years of CSR related working experiences with a clear career development goal.
? International vision and strong execution
? Great sense of NEWS and outstanding writing and editing capabilities
? Excellent creativity, fast learner
? Fluency in English and Mandarin Chinese.
? Team player, excellent inter-personal capabilities
? Able to travel frequently
KPI：
Business:
? Benchmarking result with key competitors in CSR globally
? The impact of CSR activities among key stakeholders, and the result of the relevant media coverage
? Benchmarking result with key competitors in media share of voice
? The impact of media reports and activities to improve the corporate image among key stakeholders
? Result of budget planning, management, resource allocation, in achieving the objectives
Leadership:
? The ability to cooperate and coordinate with other internal and external stakeholders in achieving the business results
Compliance
? Making sure all business activities are following strictly the corporate compliance guidelines
? Influence and monitor the project partners to follow the corporate compliance guidelines in all business activities
